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Creative Manager
Abigail Crock
Bio
Abigail Crock is Creative Manager on The Medicus Firm's marketing team, where she leads the company's brand and creative direction and supports marketing initiatives across every department and division. Her focus is translating complex ideas, data, and business priorities into clear, engaging creative that helps TMF's teams connect more effectively with clients and the physicians and healthcare providers they serve.
Abigail brings 14 years of experience in graphic design and creative leadership to TMF, which she joined in 2021. Before TMF, she worked as a graphic designer for a marketing consulting agency serving telecom and insurance clients, and earlier as a design assistant for a company producing decorative interior products for the aviation and rail markets. That range across industries shapes how she approaches creative today: translating complex ideas and business priorities into work that connects with very different audiences.
A native of the Akron, Ohio area, Abigail earned her B.A. in architecture from Miami University in Oxford, Ohio. She now lives in Columbus, Ohio, is dog mom to her Cavapoo, Lola, and proud aunt to her niece and nephew, Spencer and Bennett. A long-suffering Cleveland sports fan, she's also an avid reader who loves traveling to new cities with friends.
Articles by Abigail Crock
Placements & Insights: Allied Health & Dental
Where allied health and dental talent is concentrated often comes down to specialty, geography, and compensation working together. This report breaks down three years of placement data alongside survey responses from 1,000+ providers, revealing where demand outpaces supply and which roles carry the highest burnout and turnover risk. Learn why rural markets drive most placements, how specialty shapes practice setting and geography, and what it takes to turn provider sentiment into a stronger recruitment strategy.
Annual National Physician & Healthcare Provider Preference & Insights Survey
Understanding what drives physicians and advanced practice clinicians is essential to competing for top talent. This report explores the workforce pressures, career motivations, and evolving expectations shaping provider decision-making today—from burnout, flexibility, and workplace culture to compensation, benefits, and job search behavior. Discover what providers value most, what motivates them to make a move, and how to strengthen recruitment and retention strategies in a highly competitive market.
Annual Compensation and Placement Summary
Which physician and advanced practice clinician specialties are in the highest demand, and how should your recruitment strategy adapt? This report breaks down 2025 placement activity, compensation benchmarks, specialty demand, and emerging workforce patterns across the country. Learn which specialties continue to drive hiring, where salary and signing bonus pressure is rising, how geography and community size influence placements, and what is shaping recruitment in high-demand areas like primary care, surgery, cardiology, gastroenterology, and radiology.
White Paper: Recruitment Process
Healthcare recruitment demands more than speed—it requires efficiency, transparency, and alignment at every stage. This three-part Recruitment Process White Paper series explores how organizations can modernize hiring by streamlining workflows, strengthening communication, and delivering structured onboarding experiences. Each part offers practical strategies to reduce delays, engage candidates, and support long-term retention in today's competitive labor market.
Recruitment Process White Paper, Part 3: Excellence in Onboarding
Built on provider research and real-world recruitment insights, Excellence in Onboarding provides healthcare leaders with a practical framework to improve early engagement, reduce attrition risk, and turn new hires into long-term contributors.
Recruitment Process White Paper, Part 2: Communication as an Operational Competency
Built on provider survey data and real-world recruitment experience, Communication as an Operational Competency provides healthcare leaders with a practical framework to improve candidate engagement, protect search momentum, and secure high-quality placements in a competitive labor market.
Recruitment Process White Paper, Part 1: Streamlining the Hiring Process
Built on real-world recruitment experience and proven strategies, Streamlining the Hiring Process provides healthcare leaders with a practical framework to modernize hiring, reduce friction, and secure mission-aligned providers in today's competitive market.
Placements & Insights: Academic & Leadership
How are academic physicians, pediatric specialists, and healthcare leaders reshaping today's workforce—and what does that mean for your recruitment strategy? This report highlights trends in specialty demand, compensation, provider satisfaction, mobility, and retention. Gain an edge with data-driven insights and proven strategies to strengthen pipelines and secure top talent in 2025.
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